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Brand Introduction
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Brand Positioning
Brand Heritage
Brand Basics
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Logo & tagline
Seal & Warranty stamps
Colour
Typography
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Western / Latin
Chinese
Japanese
Thai
Korean
Visual & verbal system
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Visual approach
Tone of voice & personality
3 levels of communication
Visual drivers
Iconography
RS PRO Imagery
Brand Descriptors
RS PRO & Allied
Livery & Packaging
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RS PRO Product classification
Components
Finished goods
Consumables
Product labels
Datasheets
User Manuals
Communication
rspro.com
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